I’m an independent designer working at the intersection of design, delivery, and real-world constraints.

For most of my career I’ve worked on complex digital services - often in government, civic tech, healthcare, and regulated environments, where clarity, trust, and good judgement matter as much as creativity. I’ve led design on long-running products, helped teams ship things that actually hold up in production, and spent years working inside organisations where decisions are political, technical, and human all at once.

Alongside hands-on design, I’ve led and supported design teams through growth, change, and uncertainty. I’ve hired and coached designers and managers, shaped ways of working, overseen quality across multiple projects, and worked closely with engineers, delivery leads, and commercial teams to make sure design effort turns into real world change.

A recurring theme in my work is making hard problems workable. Turning policy into services, messy processes into understandable journeys, and ambitious ideas into things that can be built, run, and improved over time.

My career in the industry has made me pragmatic, but not cynical. I’m motivated by the belief that society can be made fairer and more humane through sustained, thoughtful design, especially in how we respond to inequality, prejudice, and environmental strain.

I grew up between Reading and Perth, Western Australia, and ended up back in the UK, now based in Shrewsbury.

I came into design through the web - hand-coding sites for bands, then studying Computer Science, where I became interested in human–computer interaction and product design. My dissertation explored computer-aided learning and reward systems, but what really stuck was the immediacy of making things and seeing people use them.

My first significant role was as Web Team Leader at Shropshire Council, where design didn’t yet have a seat at the table. We worked in the open, prototyped aggressively, and launched public betas at a time when that was still unusual in local government. That experience shaped my belief that showing work beats arguing for it.

Curriculum Vitae

• Double True Ltd  ·  Creative Director
  October 2024 – Present

• TPXimpact  ·  Lead Design Manager
  September 2021 – October 2024

• mySociety  ·  Design Lead
  August 2013 – September 2021

• Torchbox  ·  Senior Designer
  June 2012 – August 2013

• Shropshire Council  ·  Web Team Leader
  December 2006 – June 2012

Full CV

Happy clients

• NHS

• Google 

• GOV.UK

• University of Oxford

• Dropbox

• RNIB

• Médecins Sans Frontières

• Kings Fund

• Recycle Now

• Samsung Football

• WWF

From there I moved into agency and product work: Torchbox, where I worked with international charities, NGOs, and education institutions and led the design of the University of Oxford website; mySociety, where I spent eight years designing and evolving civic platforms used by millions; and later TPXimpact (formerly Futuregov), where I worked as a design lead and design manager on central and local government programmes, balancing hands-on design with responsibility for people, quality, and delivery.

As of October 2024, I run Double True, my independent design practice.

I work with organisations who need experienced, hands-on design - not just ideas, but decisions, trade-offs, and delivery. That might mean leading a proof-of-concept in a legally constrained space, shaping a service vision with multiple stakeholders, or working directly with engineers to get something into production.

I care about user-centred design deeply, but I’m equally interested in the conditions that allow it to succeed: how teams work, how decisions are made, how risk is handled, and how work survives contact with reality.